WHY WE LOVE THE 1970 Jumper

''While messing around on my photocopier I spied the date 1970 printed in the corner of the catalogue I was leafing through. This date looked good. I kept blowing it up, then cut it out and pinned the strip of white paper onto my black jumper. It had a charm, like a cool record cover. I had read somewhere in a Coco Chanel biography, that she advised women to invest in a string of pearls because it reflected a luminescent glow onto the face. What I was looking at made me think of the early New York punk scene, and Patti Smith. This white stripe with the black writing is like a Punk string of pearls. Model is size 8 wearing a size small, height 5"10.5.

THE FIT

Our iconic 1970 Jumper needs no introduction. Made famous by Kate Moss and Alexa Chung, and adored by fashion editors, supermodels, and film stars alike, this classic piece elevates every outfit. Crafted from luxurious merino wool, it offers a slim, flattering fit that channels a subtle “rock and roll” edge, evoking the rebellious spirit of punk.

The Classic 1970 is a versatile staple that layers effortlessly under tailoring, bringing a soft centre to structured suiting, and pairs beautifully with trousers and skirts for every occasion.

Explore new takes on the classic fit and shop the Oversized 1970 for a relaxed but tapered silhouette that subtly cinches the waist, or go XL with the boxy New Era that drapes effortlessly for a chic, laid-back vibe.

100% MERINO WOOL

Coming from the Merino breed of sheep, merino wool benefits from being extremely soft and feels beautiful against the skin. Merino wool has natural elasticity and is naturally breathable and odour resistant: its fibres wick moisture away from the body and help to regulate temperature so that the wearer feels comfortable in cool or warm weather. Bella Freud only uses Merino wool from ethically-farmed, non-mulesed sheep and the fibres are environmentally friendly whilst being incredibly durable, retaining their shape for years to come.