Biography

Bella Freud is recognised the world over as a master of upmarket irreverence. Her eponymous and instantly recognisable label has come to signify an intellectual playfulness that has ignited a global conversation about fashion and identity. Bella is a storyteller who uses style as her vehicle. Controversy and innovation are hardwired into her DNA: the artistic trailblazing of her father, the artist Lucian, the psychoanalytic pioneering of her great grandfather Sigmund, are subtly woven through her work.