"While messing around on my photocopier I spied the date 1970 printed in the corner of the catalogue I was leafing through. This date looked good. I kept blowing it up, then cut it out and pinned the strip of white paper onto my black jumper. It had a charm, like a cool record cover. I had read somewhere in a Coco Chanel biography, that she advised women to invest in a string of pearls because it reflected a luminescent glow onto the face. What I was looking at made me think of the early New York punk scene, and Patti Smith. This white stripe with the black writing is like a Punk string of pearls."
- Bella Freud
The Classic
Our iconic 1970 Jumper needs no introduction. Made famous by Kate Moss and Alexa Chung, and adored by fashion editors, supermodels, and film stars alike, this classic piece elevates every outfit. Style with a Minnelli shirt for the classic Bella Freud touch.
New Era
The New Era is a modern reimagining of the iconic 1970 jumper, featuring a relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a flattering, relaxed, and slightly boyish shape. For a true oversized look, choose your regular size, or size down for a more tailored fit.
The Oversized
A fresh take on the beloved 1970 classic, the Oversized Jumper reimagines proportions with a generously loose fit through the body, while the ribbed hem subtly cinches the waist for a flattering, effortless silhouette.
The Mohair
Inject a pop of colour into your look. 1970 gets the mohair treatment. Oversized, knitted in fine italian super kid mohair with 1970 intarsia. Ribbed hem, neck and cuffs.
Discover More
Our iconic 1970 Jumper needs no introduction. Made famous by Kate Moss and Alexa Chung, and adored by fashion editors, supermodels, and film stars alike, this classic piece elevates any outfit. Crafted from luxurious merino wool, it offers a slim, flattering fit that channels a subtle “rock and roll” edge, evoking the rebellious spirit of punk.
The Classic 1970 is a versatile staple that layers effortlessly under tailoring, bringing a soft centre to structured suiting, and pairs beautifully with trousers and skirts for every occasion.
CLEANING
Always store knitwear flat and folded, never on a hanger. Bella Freud knitwear should be dry-cleaned only.
Shake knitwear between wears to remove dust particles and lint. If you are storing knitwear for a long time, ensure it is freshly dry cleaned and folded in a zip-lock bag.
We recommend dry-cleaning every 4-5 wears to keep your knits fresh and debris-free.
TEXTURE
Small bobbles or 'pills' of fibre may form on the surface of your knitwear with wear, especially in areas that are subject to friction.
Pilling is expected on any piece of high-quality knitwear, as soft woollen fibres rub together.
Pilling will likely occur the most on the first couple of wears, and then reduce over time as bobbles are removed.
GENERAL CARE
Bobbles can be removed by hand, but for the best results, we recommend a small, battery operated de-piller/fabric shaver.
We steer clear of metal combs as these can do more harm than good.
Mohair should never be de-bobbled, embrace it's fluffy nature!
Place cedar balls or lavender sachets between jumpers on shelves and inside of drawers to deter moths. Upon evidence of moths, seal the item in a zip lock bag and place it in the freezer for 48 hours, then dry cleaning it immediately.
