"While messing around on my photocopier I spied the date 1970 printed in the corner of the catalogue I was leafing through. This date looked good. I kept blowing it up, then cut it out and pinned the strip of white paper onto my black jumper. It had a charm, like a cool record cover. I had read somewhere in a Coco Chanel biography, that she advised women to invest in a string of pearls because it reflected a luminescent glow onto the face. What I was looking at made me think of the early New York punk scene, and Patti Smith. This white stripe with the black writing is like a Punk string of pearls." - Bella Freud

NEW ERA

The New Era is a modern reimagining of the iconic 1970 jumper, featuring a relaxed, oversized, and boxy silhouette that drapes effortlessly for a chic, laid-back vibe. As our longest-length 1970 jumper, it skips the tapered waist, creating a flattering, relaxed, and slightly boyish shape. For a true oversized look, choose your regular size, or size down for a more tailored fit.

The New Era pairs beautifully with any of our trouser styles or with denim for a relaxed and easy-going weekend outfit.

Prefer something slim fit? Our Classic 1970 effortlessly styles under tailoring, or try the 1970 Oversized for a relaxed but tapered silhouette that subtly cinches the waist.

CLASSIC

Our iconic 1970 Jumper needs no introduction. Made famous by Kate Moss and Alexa Chung, and adored by fashion editors, supermodels, and film stars alike, this classic piece elevates every outfit. Crafted from luxurious merino wool, it offers a slim, flattering fit that channels a subtle “rock and roll” edge, evoking the rebellious spirit of punk.

The Classic 1970 is a versatile staple that layers effortlessly under tailoring, bringing a soft centre to structured suiting, and pairs beautifully with trousers and skirts for every occasion.

Explore new takes on the classic fit and shop the Oversized 1970 for a relaxed but tapered silhouette that subtly cinches the waist, or go XL with the boxy New Era that drapes effortlessly for a chic, laid-back vibe.

OVERSIZED

A fresh take on the beloved 1970 classic, the Oversized Jumper reimagines proportions with a generously loose fit through the body, while the ribbed hem subtly cinches the waist for a flattering, effortless silhouette.

The Oversized 1970 is a versatile wardrobe essential. Pair it with any of our trouser styles, or layer it over dresses and skirts for a perfect balance of ease and sophistication.

Take the Oversized XL with the New Era, our modern reimagining of the iconic 1970 jumper, or opt for a subtle “rock and roll” edge with our slim fitting Classic 1970.