Privacy Policy

Welcome to the Bella Freud's privacy notice.

Bella Freud respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your information. This privacy notice supplements the other notices and is not intended to override them.

Please note this website is not intended for children and we do not knowingly collect information relating to children.

BELLA FREUD’S PRIVACY OBLIGATIONS

This website www.bellafreud.com ('Website') is operated by or on behalf of Bella Freud Limited (referred to as ‘Bella Freud’, 'we', ' us' or 'our'). Bella Freud is the controller responsible for your personal information. Bella Freud is related to Bella Freud Parfum Limited whose registered address is also Bella Freud Studio Unit 23, The Tay Building, 2a Wrentham Avenue, London, United Kingdom, NW10 3HA and this Privacy Policy will also apply to Bella Freud Parfum Limited if it is responsible for processing your information. A reference in this Privacy Policy to Bella Freud, we, us or our also refers to our related entities. This Privacy Policy explains how personal information will be treated as you access and interact with Bella Freud.

Bella Freud respects the privacy of your personal information as a visitor to this Website and is bound by the Data Protection Act 1998 and the General Data Protection Regulation, (the ‘Act’) and other laws which may be enacted to protect your privacy from time to time.

All personal information held by us will be governed by our most recent Privacy Policy, posted on our Website. We will post any changes to this Privacy Policy on the Website, including to take into account new laws, regulations, practices and technology, so please check this Privacy Policy for updates from time to time. In addition to the Privacy Policy, there may also be specific and additional privacy provisions that apply to certain sections of the Website and/or your interactions with Bella Freud – you should read and consider these wherever they appear. In the event of any inconsistency between this Privacy Policy and the specific provisions, the specific provisions will apply.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us. If you wish to make any inquiries regarding this Privacy Policy, you should contact our Privacy Officer in any of the ways specified in the section on Concerns About Your Privacy below.

COLLECTION AND USE OF PERSONAL INFORMATION

When referring to 'personal information', we mean information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable. Your name, age, postal and email address, phone number, and payment details (such as your credit card details and billing address) are examples of personal information.

INFORMATION COLLECTED

Bella Freud may, from time to time, collect personal information about you in the course of its business in a number of different ways, including when you:

  • Visit our website or social media;
  • Enter a competition or promotion;
  • Sign up for our mailing list/newsletter;
  • Enquire about or order products through our Website or via phone, fax, email, post or in person;
  • Buy our products or services through the Website;
  • Create an account on our website;
  • Provide feedback;
  • Fill in a form on our Website; and/or
  • Otherwise contact us.

Where we engage with you multiple times over a short period in relation to the same matter, we may not provide you with a separate notice about privacy each time we engage with you.

INFORMATION COLLECTED VIA OUR WEBSITE

Personal information may be collected by us and by our third party service providers who assist us in operating the Website.

GOOGLE ANALYTICS

We use Google Analytics to help analyse how you use our Website. Google Analytics generates statistical and other information about website use by means of cookies. Google will store this information.

If you do not want your website visit information reported by Google Analytics, you can install the Google Analytics opt-out browser add-on. For more details on installing and uninstalling the add-on, please visit the Google Analytics opt-out page at https://tools.google.com/dlpage/gaoptout.

CLICK STREAM INFORMATION

In common with many websites, when you read, browse or download information from our Website, we or our internet service provider may also collect information such as the date and time of your visit to the Website, the pages accessed and any information downloaded. This information is used for statistical, reporting and website administration, maintenance and improvement purposes only.

COOKIES

Like many websites, our Website may use ‘cookies’ from time to time. For more information about the cookies we use, please see our Cookie Policy.

Cookies are small text files that we transfer to your computer's hard drive through your web browser to enable our systems to recognise your browser. If you access our Website or click-through an email we send you, a cookie may be downloaded onto your computer's hard drive.

Cookies may also be used to record non-personal information such as the date, time or duration of your visit, or the pages accessed, for website administration, statistical and maintenance purposes and to enhance the content and services offered on our Website. Any such information will be aggregated and not linked to particular individuals.

Cookies may also be used for other purposes on our Website but in each case none of the information collected can be used to personally identify you. The default settings of browsers like Internet Explorer generally allow cookies, but users can easily erase cookies from their hard-drive, block all cookies, or receive a warning before a cookie is stored. Please note that some parts of the Website may not function fully for users that disallow cookies.

While we take great care to protect your personal information on our Website, unfortunately no information transmission over the Internet can be guaranteed to be 100% secure. Accordingly, we cannot ensure or warrant the security of any information you send to us or receive from us online. This is particularly true for information you send to us via email. We have no way of protecting that information until it reaches us.

SECURITY OF YOUR INFORMATION ON THE WEBSITE

Once we receive your transmission, we make our best effort to ensure its security in our possession.

USE OF PERSONAL INFORMATION

Bella Freud will only use the information we collect about you for purposes connected with our business operations. Below we set out a description of the ways we plan to use your personal information and the legal bases we rely on to do so.

PURPOSE/ACTIVITY TYPE OF INFORMATION LAWFUL BASIS FOR PROCESSING

Conducting our business functions

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Marketing and Communication preferences

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Necessary to comply with a legal obligation

Marketing and selling our products and services, including via our online shop

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f)Technical information about your device and browser

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Verifying your identity Contacting you

(a) Identification details

(b) Contact Details

(c) Account login and password

Performance of a contract with you

To email you newsletters or other updates (where you have consented to receiving them) by signing up to receive email updates from Bella Freud

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Providing you with ongoing information that we believe you may be interested in receiving;

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

Necessary for our legitimate interests (to develop our products/services and grow our business)

Personalising and customising your experiences on our Website, including to remember your details when you visit our Website multiple times

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f)Technical information about your device and browser

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)


Enabling you to enter an online competition or promotion



(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f)Technical information about your device and browser

Performance of a contract with you


Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)




Processing your payments for purchasing any products

(a) Identification details

(b) Contact Details

(c) Your payment details

(d) Details of your transactions on our website

(e) Marketing and Communication preferences

Performance of a contract with you

Necessary for our legitimate interests (to recover debts due to us)

Providing purchased goods or services to you;

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

Performance of a contract with you



Providing advertising material to you regarding us, our clients, and other third parties such as our sponsors and business partners

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f)Technical information about your device and browser

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Responding to questions about our products and services

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f) Technical information about your device and browser

Performance of a contract with you

Necessary to comply with a legal obligation

Developing and improving our products and business

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f)Technical information about your device and browser

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Profiling existing audiences and creating lookalike audiences based on that

(a) Identification details

(b) Contact Details

(c) Account login and password

(d) Details of how you use our Website

(e) Marketing and Communication preferences

(f)Technical information about your device and browser

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

We may also use your personal information for other more specific purposes for which it was collected which were notified to you at the time of collection.

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

We do not otherwise disclose your personal information without your permission, unless the disclosure is:

  • In accordance with this Privacy Policy or any agreement you enter into with us; or
  • Required or authorised by law, including without limitation under the Act.

If you choose not to provide your personal information to us for the purposes set out in this Privacy Policy, we may not be able to undertake certain activities for you such as providing you with requested information, products or services, or allowing you to enter competitions and promotions.

DISCLOSURE OF PERSONAL INFORMATION

We do not otherwise disclose your personal information without your permission, unless the disclosure is:

  • In accordance with this Privacy Policy or any agreement you enter into with us; or
  • Required or authorised by law, including without limitation the Act.

We may disclose your personal information:

  • To third party service providers appointed by Bella Freud to perform services for us or on our behalf (such as website and information hosting providers, payment processing services and PR agencies);
  • To our related companies;
  • As required or authorised by law;
  • To third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

MARKETING

You consent to us using your personal information for sending you information, including promotional material, about us or our products and services similar to those that are the subject of a transaction with you, as well as the products and services of our related entities and third parties, now and in the future. You also consent to us sending you such information by means of direct mail, email, SMS and MMS messages. You can contact us in any of the ways specified in the section on Concerns About Your Privacy below if you do not want to receive marketing information from us.

We will get your express opt-in consent before we share your personal information with any third party (including any other Bella Freud group company) for marketing purposes.

You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us.

Where you opt out of receiving marketing messages, this will not apply to personal information provided to us as a result of a product purchase.

SECURITY OF PERSONAL INFORMATION

Irrespective of whether personal information is stored electronically or in hard copy form, Bella Freud will take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification or disclosure.

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

INFORMATION RETENTION

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal information are available in our retention policy which you can request from us by contacting us.

In some circumstances we may anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under information protection laws in relation to your personal information. You have the right to:

Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios: (a) if you want us to establish the information’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us .

NO FEE USUALLY REQUIRED

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

WHAT WE MAY NEED FROM YOU

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our responses.

TIME LIMIT TO RESPOND

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

CONCERNS ABOUT PRIVACY

If you:

  • (a) have a query or are concerned that Bella Freud may have breached the Act, or this Privacy Policy;
  • (b) wish to make a complaint in relation to a breach of your privacy;
  • (c) would like to access your personal information held by us;
  • (d) would like to correct your personal information held by us; or
  • (e) would like to opt out of direct marketing.

please contact us in any of the following ways:

  • by mail at:

    Bella Freud Limited
    Bella Freud Studio Unit 23,
    The Tay Building,
    2a Wrentham Avenue,
    London, England, NW10 3HA
    United Kingdom

  • e-mail at [email protected]

We will investigate your queries and complaints within a reasonable period of time of receiving the complaint and will notify you of the outcome of our investigation.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for information protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Last updated: 28/06/18